Introducing In The Zone Biscuits - high protein, low sugar snacks from an Irish bakehouse; and the first functional foods endorsed by the GAA Gaelic Players Association.
Crunchy Biscuits endorsed by the GAA
GPA - The Player's Choice
Sean Murphy, Managing Director of East Coast Bakehouse, the brand behind 'In The Zone':
“We are incredibly excited to launch a new Irish protein brand - In the Zone, and we are proud to launch it with the endorsement of the GAA and GPA. It is no secret there is continued growing demand for high protein snacking options, but the majority of these protein snacks are imported into Ireland.”
“We are confident that there is a significant opportunity for Irish retailers and consumers to support a great tasting Irish protein brand, with product proudly made in Ireland.”
“We’ve had a fantastic consumer response already, and we look forward to building momentum with a strong consumer launch plan to drive brand awareness and product trial”.